Businesses today rely on data to inform their decision-making processes, help identify trends, and formulate strategies. Audience measurement field refers to the processes of collecting, cleaning, modelling, and analyzing the data to determine the size and composition of audiences. Audience measurement is not a simple task, as it involves dealing with complex and dynamic media environments, diverse and fragmented audiences, and ethical and privacy issues.

We have vast experience in the field, and we are experts in both – established and innovative techniques relating to Audience Measurement. While we understand the standards, based on which the field of Audience measurement was managing for the past few decades, we clearly see the innovations to be made.

By working with different types of data, from classic TAM to Big data, we employ AI technologies that can help media sales professionals overcome some of the challenges of audience measurement. Together, large data and AI can enable our clients to access more granular, real-time, and predictive audience measurement data, as well as to discover new insights, patterns, and trends.